![]() ![]() However, if the campaign generates fewer impressions even after 15 days or 30 days period, there could be an underlying problem with the campaign that needs your attention. Your keywords or campaigns may not generate enough impressions when you are just getting started. Why are my campaigns not getting impressions? This problem is not uncommon among Amazon advertisers. Common issues with Amazon impressions for advertisers – How to solve themĪmazon advertisers potentially face two common problems when dealing with their campaign impressions. So assign a proper budget to campaigns to drive traffic and conversions. This hampers the campaign history, and you will miss out on impressions from potential customers due to budget constraints. You lose traffic if your campaigns run out of budget during the day. Track your spending to see how they are consuming the budget. Ensure the daily budget of campaigns is assigned properly so you don’t run out of it. If you want to ensure that you are not missing out on potential impressions, you must monitor your campaign budget. You don’t have to target broad match types if the keywords are not completely relevant to your products.ĭoes this sound like trouble to you? Use SellerApp’s free Amazon PPC audit tool to determine your Amazon keywords’ performance and eliminate wasted ad spending. When you target these keywords, ensure you include broad and phrase match types along with exact wherever relevant. By enabling keyword harvesting with automatic campaigns and adding the keywords to manual campaigns, you will increase your keyword reach and thereby maximizing your relevant impressions. Let’s say you started one of your manual campaigns with 15 keywords initially. This is an extension of the previous point. Expand your keywords and adjust match types This helps you generate relevant impressions for the right audience. In this case, you should add training or jogger pants in the product listing title, description, bullet points, or backend keywords before you target them in the campaigns. For example, you call your product ‘trousers’, but the customers search for similar products as training pants or jogger pants. Know how your customers search for your products. Target these search terms in your campaigns to further increase your campaign relevance and impressions.īy using automatic and manual campaigns together, you can increase your campaign reach to the right audience who have an affinity to buying your products. ![]() Have a look at customer search queries in your manual campaigns periodically to filter the ones that have a higher number of orders. Take these keywords and target them in your manual campaigns. Auto campaigns allow you to find potential keywords that are relevant to your products. Set up at least one automatic campaign to expand the list of high-performing keywords to drive relevant impressions. Below are the three ways you can achieve high impressions on Amazon. Increasing impressions by targeting the right customers are crucial to growing sales. Four ways to increase your impressions on Amazon More impressions aren’t always better it’s sales and profits that matter to the seller, isn’t it? So it’s important to set goals for your campaigns and work towards them. The total impressions of your Sponsored Product ads, Sponsored Display ads, and Sponsored Brand ads can be seen on your AMS dashboard.īased on the bid price, budget, targets, and relevance, Amazon’s algorithm shows your ads and generates impressions. Impressions are the number of times your ads appear on Amazon be it on the product listing page or search results page. What are advertising impressions on Amazon If you’re well-versed in the basics of impressions and you’re here to find out ways to analyze and increase your campaign impressions, skip to this section. Amazon Search Term Report – How to use it to your advantage.Common issues with Amazon impressions for advertisers – How to solve them.Four ways to increase your impressions on Amazon.Why are impressions crucial for your Amazon business.What are advertising impressions on Amazon.Let’s understand how impressions play a crucial role in a customer’s purchasing journey and the steps to increase impressions on Amazon. During such times, gaining impressions play a crucial role in making your products visible to the customer. There are instances where you are only concerned about raising product awareness such as during an Amazon product launch. Amazon Ads may look like child’s play, but it isn’t. Besides, a campaign that’s not well-executed results in negative ROI and wasted money. The frustrating cycle of low impressions and clicks results in a low sales volume. Growing Amazon impressions is a crucial part of your customer’s purchasing journey. ![]()
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